Johannesburg, October 1, 2024 – South African Amapiano sensation, Young Stunna, is kicking off a new chapter in his career with the launch of The Kulture, a dynamic culture and entertainment platform that promises to bring fans closer to their favorite stars than ever before.
Set to launch this week, The Kulture will showcase exclusive behind-the-scenes content, ranging from fashion and music to film and lifestyle, all tailored to South African and global audiences. The platform’s focus on providing unique, all-access content will allow fans to immerse themselves in the lives of artists like Young Stunna, with more talent set to join later this year.
Fans can expect curated features such as “Love It,” “Live It,” and “Play It,” offering insight into the latest entertainment trends. There will also be interactive segments where fans can engage directly with their favorite stars, asking them anything they’ve always wanted to know.
“It’s going to be everything I love and what my fans want to see,” says Young Stunna. “You’ll get exclusive access to content you won’t find anywhere else—like behind-the-scenes footage of me preparing for shows, creating new beats, and my time in the studio. You’ll even get a peek at my life on and off the road, all on The Kulture.”
Young Stunna, born Sandile Fortune Msimango in Daveyton, is no stranger to the spotlight. The platinum-selling artist has had an incredible career trajectory, rising to prominence with chart-topping hits like “Bopha” and “Adiwele,” and collaborating with South African music heavyweights DJ Maphorisa and Kabza De Small. His debut album Notumato (2021) was a huge success, reaching number one in South Africa and earning a platinum certification from the Recording Industry of South Africa (RiSA).
At the 2024 Metro FM Music Awards, Stunna won big, taking home awards for Best Amapiano, Best Collaboration, and Song of the Year for “Imthandazo.” He was also recognized with a SAMA Award for Best Selling Artist in 2022 and earned a BET nomination for Best International Artist the same year.
In addition to exclusive entertainment content, The Kulture will offer special subscriber perks, including access to limited-edition merchandise and advance ticket sales for upcoming shows.
“We’re excited to launch The Kulture in partnership with Upstream Systems. This platform meets the growing demand for South African music and culture content while bringing in relevant global entertainment news,” says Davin Phillips, executive director at CSA, a culture and entertainment agency. “We couldn’t have chosen a more talented artist than Young Stunna to kick off this exciting venture. And in the coming months, even more talent will be joining The Kulture.”
Fans can access The Kulture exclusively through Vodacom by visiting youngstunna.thekulture.co.za or dialing 1273#. The platform is available via a R3/day subscription service, exclusively for Vodacom customers.
With Young Stunna leading the way, The Kulture is set to become a must-visit platform for all things music, fashion, and lifestyle. It’s a celebration of youth culture and a gateway for fans to get closer to the talent shaping today’s entertainment landscape.
