Snoop Dogg has come out and cleared the air around his recent announcement to give up “smoke”. When the world heard that Snoop Dogg was giving up smoke, it sparked a global chain reaction. Snoop Dogg’s entire brand personality has been built on his affiliation with cannabis.
Whether it be through his music, his clothing, his business ventures, his investments or through the herb itself, Snoop Dogg is arguably the first celebrity that comes to mind when people think about marijuana. So to learn he was quitting after over four decades of smoking was a shock, to say the least.
The announcement sparked a lot of questions. Snoop Dogg himself said, “After much consideration & conversation with my family, I’ve decided to give up smoke. Please respect my privacy at this time,” on his social media. Little did we know what “smoke” really meant.
Just four days after the initial announcement, the Drop It Like It’s Hot rapper released a new commercial. It turns out that the joke was on us all along as he announced that he was promoting a brand of smokeless indoor fireplaces!