Created in collaboration with everyone’s favourite little blue creatures, the PUMA x The Smurfs collection is a fun expression of The Smurf’s adventurous spirit with essential streetwear silhouettes. The collection of footwear and apparel in kids’ and adults’ sizes, features a range of sneakers, each inspired by a different Smurf character. Recycled materials are incorporated throughout, alongside bold graphics and fun all-over prints.
In addition to a series of graphic T-shirts, the collaboration also comprises sets of matching essentials including hoodies and sweatpants, plus accessories like a beanie and a special backpack, all sprinkled with a bit of blue Smurf magic.
Footwear highlights include the PUMA Slipstream which evokes the malevolent Purple Smurf, featuring details like debossing on the toe and a special fabric tag with the familiar exclamation “Gnap!”
The Mayze commemorates the loveable Smurfette by way of a yellow and blue colourway, with floral graphics on the upper and a special Smurfette badge on the tongue. New and limited-edition versions of the Suede and RS-X are also included in the collection.
PUMA x The Smurfs collection will officially be launched on Thursday, 17 August 2023. All the items from the collection will be available from the global apparel company’s online store via its website and at all its retail stores national wide. Additionally, Shesha and Sportscene — both known as the vendors of high-end streetwear in South Africa — will also stock the Smurfs range.