Tag: Air Jordan

How Jordan launched nerdy Nike into the Headlines

The Air Jordan could sit alongside the Model T Ford as an American classic, the shoe that set the company on the path to becoming a cultural colossus In the spring of 1985, an American sports fan could pick up a new pair of Nike Air Jordan 1s for $65. Fast-forward to the present and, this week, a pair of those same Jordans have garnered...
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